July 1, 2018
The latest survey carried out by the DMA, formerly the Direct Marketing Association has disclosed that hardly a quarter of marketing staff was correctly taught on General Data Protection Regulation lawmaking prior to it was launched on May 25 this year.
This is in spite of the fact that the latest European Union law governs the essential features of advertising including conformity, communications, and secrecy. There is proof that there were last-minute attempts to bring advertising staff up to date with the new rules as the numbers that replied they had received sufficient GDPR training increased from 21% to 54% in the period between this survey and the last one that was carried out six months ago.
Additionally, 34% of respondents replied that they were far from confident concerning problems in relation to GDPR. They also said that they were open in calling for extra training in relation to the data safety legislature.
Managing Director of the Institute of Direct and Digital Marketing (IDM), Jane Cave remarked on the idleness with marketing division stating: “GDPR conformity is a continuing journey that did not finish on May 25th – industry experts should carry on to learn and adjust as they get to grips with the latest lawmaking. For that reason, continuing training and help is necessary for marketers and organizations to reap the rewards of GDPR.”
She added: “The IDM offers a variety of free help, recognized training programs and certificates around the new rules and connected skills. We are in a lucky situation to make use of cutting-edge research and intuitions from the DMA’s 1000+ members to provide help in abilities that are essential to the development of the advertising industry.”
Chris Combemale, CEO of the DMA commented on the outcomes of the survey and the launch of the latest law saying: “GDPR is a wonderful chance for organizations to create user confidence and emphasize to their clients the advantages of sharing their data. Organizations must use it to create a culture within their company of putting the user first and improving their experience”.